Seven Footwear – New Store Launch

Seven is a brand new store that features a varied range of footwear including both leading sports brands and some of the globe’s most influential design houses, including Adidas, Kenzo, Mason Garments and Vivienne Westwood.

The company stated: “We want to push the boundaries in a way that few have dared and open a store that represents the end of the era for bland presentation and delivery that has gone on for far too long.” This meant that they needed imagery that clearly showed the results of their vision in an exciting manner. The unique design of the store made it a joy to photograph.

I was asked to produce some images that could be used for PR/promotional purposes. This involved photographing the store to show the design aesthetic of the interior and exterior and covering the launch party that was held in-store.

The photographs were used for press releases to local media agencies and national publications, related to their market sector. Additionally, the images were used on Seven’s social media channels and website.

Press use :
Seven web use :
Stocked brand social media use :
Seven social media use : Twitter / Instagram

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