Crabbie’s is the current sponsor of the Grand National Festival at Aintree, Liverpool. As a part of their associated promotion campaign, they installed a temporary “pop-up” bar in Chavasse Park in the city centre. The bar provided a good range of drinks, including some tasty cocktails made with drinks from their portfolio, including alcoholic and non-alcoholic versions of their famous Crabbie’s Ginger Beer. (I can personally recommend the spiced rum & ginger beer cocktail that I sampled after the shoot!)
I was asked to produce some images of their staff and branding at the bar over the Grand National weekend and these are some of the results.