Chip’d is a Dutch style eatery and take-away, that specializes in … yes, you’ve guessed it … chips!
I was asked by the London-based award winning hospitality design team at Avocado Sweets to produce a small portfolio of photographs for them to showcase their work on their website and social media channels. Chip’d also used the images for social media marketing.
I wanted to show the aesthetic elements of the design, but also how it was used in a practical manner – for example, there is a hand-operated potato-chipper right in the window, which is a great focal point for people walking by. I used this feature to show how the people working there interact with their design environment.